As writers, our primary goal is to engage readers and keep them coming back for more. To achieve this, it's essential to understand the intricacies of human cognition and decision-making.
Today, we'll explore how the 13 ways that can be applied to enhance your newsletters and increase subscribers.
Let’s Dive In!
1. Recognize Dual Systems
Understanding the existence of two thinking systems, System 1 and System 2, can help you tailor your newsletter content to appeal to both quick, intuitive thinking and more deliberate, thoughtful consideration.
2. Hack System 1
Learn how to influence your readers' quick, impulsive decisions by making your newsletter content more captivating and attention-grabbing.
3. Consciously Engage Readers
Employ techniques like checklists or thought-provoking questions to disrupt automatic thinking and encourage your readers to engage with your content on a deeper level.
4. Develop Writerly Skill
Just as with any skill, becoming a better writer requires practice. As you refine your craft, your writing will become more engaging and effortless for your readers.
5. Simplify the Experience
Apply the "Law of Least Effort" to your newsletter design and content, making it easy for readers to subscribe, access, and navigate your content.
6. Achieve Flow in Writing
Craft your newsletters to provide readers with a sense of "flow," where they lose track of time while reading. This occurs when your content is both challenging and easy to follow.
7. Appeal to Different Thinkers
Recognize that your subscribers may have different cognitive styles. Tailor your content to cater to both System 1 thinkers (intuitive) and System 2 thinkers (reasoning) to broaden your audience.
8. Manage Reader's Mental Energy
Minimize the cognitive load on your readers by presenting information clearly and concisely, allowing them to make quick decisions to subscribe or engage with your content.
9. Define Normalcy
Understand that your subscribers have their own perceptions of what is "normal." Craft content that challenges or reinforces these perceptions strategically to capture their attention.
10. Avoid Reader's Doubt
Address readers' uncertainties by presenting information in a clear and concise manner, helping them make decisions without second-guessing.
11. Balance Perspectives
While System 1 often prefers one-sided stories, engage your readers' System 2 thinking by presenting balanced perspectives and thorough analyses.
12. Anticipate Reader's Questions
Consider the questions your readers might have while consuming your content. Address these queries within your newsletter to guide them towards greater engagement.
13. Communicate Causality and Chance
When discussing causal relationships or probabilities, use clear language and visuals to help your readers differentiate between causality and randomness.
By applying these takeaways to your newsletter writing, you can make your content more engaging, informative, and appealing to a broader audience. Ultimately, this will help you increase your subscribers and maintain their interest over time.